ResBlog techniques (or online research web logs) have been developed by Healthcare Landscape using modern Live Web technology.
The technology has evolved to a sophisticated multi-media interactive space where respondents communicate not just with moderators but with each other. The end result is an unscripted journey through the experiences of the patient/carer or healthcare professional.
These techniques allow you to go beyond the researcher/respondent divide to create truly collaborative research. These tools can be used as a stand-alone methodology or in conjunction with traditional qualitative and quantitative studies. They can be run anywhere in the world where Internet penetration exists.
ResBlogs provide you with vivid insight into the stories and experiences of participants. They create a unique space which gives you spontaneous and unprompted opinions and attitudes- superb as verbatim for your reports!
Before launching the blogs, we tested this technique extensively for almost a year in many therapeutic areas and in conjunction with different methodologies. Click here for an example of a ResBlog.
If you would like to know more about ResBlogs and how to incorporate them into your research, please contact us on info@healthcarelandscape.com